Etsy SEO Tools That Get You Found and Keep Your Listings Up

Etsy Tags Finder (Chrome and Edge extension)

Etsy doesn't show a listing's tags on the page, and the row of searches near the bottom is a different list. The Etsy tags finder is a free extension: open any listing and a panel shows the Etsy tags it actually uses, up to 13, read from Etsy's own listing data. Trademarked words are marked red, so you know which ones not to copy, and you can copy the rest in one click.

If you came looking for an Etsy keyword tool: the listings Etsy shows first depend on who's searching, so instead of a ranking guess the panel shows the real tags on the listing you're looking at. For estimated monthly searches on a phrase, click Keyword report in the extension on any Etsy search page (free account).

Free: 20 listings a day with no account, 100 a day with a free account.

Listing Optimizer

Most Etsy SEO tools tell you how to rank and stop there. This one is for a listing that's already live, and one scan gives you a search score from A to E, a rewritten title, up to 13 tags and a description, and a trademark and policy check. The score is 15 fixed checks that add up to 100, so the same listing gets the same score every time, and the rewrite is scored the same way so you can compare before and after.

The rewrite starts by taking out what was flagged, so fixing a listing for Etsy SEO doesn't bring a brand name back in. With a connected shop, write-back stays off until you switch it on. After that a listing only changes when you press Sync, or after a scheduled scan if you turn on automatic write-back, and you can Undo within 24 hours.

Free: 1 credit per listing; the Free plan includes 20 credits a month, so 20 listings. No card needed. Optimize a listing.

Listing Generator

For a new product. Give it what the item is, a few keywords and a photo, and it writes the title, up to 13 tags and the description in one pass. Each listing then runs through the same trademark and policy check and the same search score as the optimizer before you see it, so a tag like "Stanley" on a tumbler accessory gets flagged instead of slipping into your 13.

It never writes to Etsy. You paste what you approve, one product at a time or a CSV batch. Write a listing with the generator.

Free: 2 credits per listing; the Free plan's 20 credits a month cover 10 listings.

Shop Analyzer

Paste a shop link or name and see what's selling there: active listings sorted by estimated monthly sales, the price and tags behind each one, and the complaints that keep coming up in its low-star reviews. Total sales, shop age and reviews come straight from Etsy; monthly figures are labelled as estimates, with the maths on the page.

It's tag research rather than keyword research, and trademarked tags are already marked red when you copy them. Analyze an Etsy shop.

Free: 3 shop previews a day with no account (the shop's numbers and its top 3 listings). The full report is 1 credit, and the Free plan includes 20 a month.

Etsy Trademark Checker

Paste a title and tags, and every risky word comes back flagged with the reason, a safer way to say it, and the USPTO record behind it: holder, registration number and the classes of goods it covers. It catches the words that don't look like brands too, like onesie, koozie and trademarked slogans.

The Listing Optimizer and Listing Generator run this same check on every title and tag they write. Use the Etsy trademark checker on its own when you want to test a word, a product name or a shop name before you commit to it.

Free: 2 checks a day without an account, showing the USPTO records already on file. A free account adds 20 credits a month, 1 credit per listing.

Etsy Fee Calculator

"Etsy takes 6.5%" is one line of the bill. The Etsy fee calculator adds the listing fee, payment processing for where your buyer lives, Offsite Ads, currency conversion and VAT on fees, then shows your profit, margin and break-even price. Every line links to the Etsy page its rate comes from. It covers US, UK, Canadian and Australian shops.

Run it before you set a price or plan a sale, so a product that looks fine on paper doesn't lose money once the fees land.

Free: no account needed; it runs in your browser.

Removal Notice Reader

Not an SEO tool, but it belongs next to them. If a listing has already been taken down, paste the email from Etsy and the removal notice reader tells you which kind of removal it is (Creativity Standards, copyright, trademark or other IP, or not a listing removal at all), where your reply goes and how long you have.

Free: no account needed, up to 3 notices a day.

Appeal Letter

Each kind of removal has a different route back, and some routes can only be used once. The appeal letter generator works out which removal you got and writes the letter that fits, from the facts you give it: an appeal to Etsy, a DMCA counter notice, or a letter to the person who reported you. You send it yourself, with the submission steps alongside.

Free: 1 credit per letter; the Free plan includes 20 a month. Detecting the removal type doesn't use a credit.

How to choose between these Etsy SEO tools

Start from where the listing is.

Researching a product or a niche? Open the Shop Analyzer on two or three shops that sell what you want to make, then use the tags finder on their best sellers. Keep the phrases that turn up on several listings and fit your item, and leave anything marked red. In our own read of 589 new listings, 88% of the different tags appeared on exactly one listing, so one shop's 13 tags are one seller's choices, not a formula. The full sample is in our guide to seeing the tags on any Etsy listing.

Writing it? The Listing Generator for a new item, the Listing Optimizer for one that's already up. Pricing it? The fee calculator, before the first payout tells you. Already removed? The notice reader first, then the appeal letter.

If you've been using a keyword-first tool and want to see how these line up, here's how ListingSafe compares with eRank.